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Abstract

Abstract
The objective of this study is to analyze customers’ selection of Islamic banks in Surakarta and identify the criteria for Islamic bank selection. The bank choice among Muslim customers are investigated along with their level of religiosity. Data collected through survey of 100 Moslem customers of Islamic banks; the data was analyzed using cross tabulation and chi-square test. This study examined the role of religiosity in shaping consumer’s choice of banking system. The findingug usssest that there is a relationship between the levels of religiosity with the bank selection criteria. It can be interpreted that there were differences in bank selection criteria when viewed from the religiosity level. The difference can be seen from Moslem customers of Islamic bank who have high levels of religiosity (devout) tend to choose Islamic banking because of sharia, while those who have moderate level tend to choose Islamic banking not based on sharia, but for other reasons.

Keywords

slamic banking, religiosity, bank selection criteria, Moslem customers of Islamic bank

Article Details

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Faiz Mujawidin, & Yuni Pristiwati. (2023). BANK SELECTION CRITERIA: TINGKAT RELIGIUSITAS DAN PENGARUHNYA. JABE (Jurnal Akuntansi, Bisnis Dan Ekonomi), 13(01). Retrieved from http://jurnal.stas.ac.id/index.php/jabe/article/view/72

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